EXPERIENCE-DETTAGLIO

Christmas 3D

A journey through time, from the origins of Christmas belatedness to the digital experience.

Christmas 3D

A journey through time, from the origins of Christmas belatedness to the digital experience.

Christmas remains the most important holiday of the year for Western culture. Despite this, the roots of Christmas traditions are found present among the various cultures and peoples, even those who are foreign to the Christian religion.

There are countless traditions with which the holiday as we know it today is celebrated: an intercultural and interreligious event that goes beyond the scheme and takes on the dimensions of the feast of love, friendship and universal understanding.

The visitor will take a journey through time. We will start from the tradition of Christmas and its origins, with the story of the metamorphosis from St. Nicholas of Bari - bishop of Mira - to to become the most loved character by children all over the world: the iconic Santa Claus, whose existence lights up the Christmas holidays every year for young and old. The journey continues in a Christmas environment, created through objects, installations, sets, holograms, between virtual and augmented reality, with interactivity and digitality that will immerse the public in the Christmas spirit in a magical, engaging and exciting way. The path leads the visitor to Santa’s house, where the host personally welcomes guests.

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MEDARTEC DISTRIBUTION

Via Giuseppe la Farina 46

50132 Firenze, Italy

info@medartec.com

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MEDARTEC Distribution Srls Via G. La Farina 47 50132 Firenze (FI)