The event recreates the magical universe of the desert, where man lives in symbiosis with nature, between realism and the magic of nature. The experiences developed through an emotional and interactive path, actively involving the public in the event. The emotions created through technology reproduce the effect of the metaverse, transporting visitors to the desert and then to the oasis to the Bedouin life, the charm of the desert, the love for a primitive world, in which human solidarity, pride in fraternal coexistence, respect for traditions, and observance of social duties have exemplary and evocative aspects and characteristics.

Modern technology, which goes hand in hand with the traditional exhibition methodology, offers an emotional experience based on the activation of three senses: seeing, hearing and touching. Augmented reality, immersive projections, virtual reality and kinetic offer the visitor the opportunity to make surprising discoveries regarding the life in the desert. The completely innovative language offers a new way of learning based on classical teaching that is made more engaging through entertainment.